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"Corporate Strategy" Quotes

"The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design."

"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."

"We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those"