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"Market Leadership" Quotes

"Whatever business you are in, every company can shoot for the start in their own way."

― Richard Branson

"If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."

"We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition. We think this approach earns more trust with customers and drives rapid improvements in customer experience – importantly – even in those"